The numbers don’t match
The ad account shows one lead count, the CRM another, and analytics a third.
Service 05 · Tracking & CRM
Tracking from the click to the deal in your CRM
Every lead comes with its source, campaign and deal value. Sales data flows back into the ad accounts, so the algorithms learn from deals, not from filled-in forms.
- CRM
- HubSpot, Salesforce, Pipedrive, Zoho, amoCRM, Bitrix24 and others
- Levels
- Basic and full, with offline conversions
- Data
- Yours: everything lives in your accounts
When you need it
Leads without a source
Sales doesn’t know where a customer came from, and it’s unclear which campaign brings deals.
Algorithms learn from the wrong signal
Ads optimize for form fills, spam and poor-fit leads included, not for sales.
What’s included
Basic tracking
- GA4 and Google Tag Manager: events and conversions
- Ad platform pixels and tags, enhanced conversions for leads
- Events: form submits, phone and messenger clicks, calendar bookings
- A UTM scheme and link builder, Search Console
- Cookie consent that follows Google’s rules (Consent Mode v2)
- Lead notifications by email and Telegram, plus a backup spreadsheet of leads
Full tracking
- Server-side events to Google and Meta
- Leads in the CRM with source, UTMs and click IDs, without duplicates
- CRM fields and stages set up for marketing
- Offline conversions: qualification, deals and revenue sent back to Google Ads and Meta
- Call tracking
- Weekly monitoring for tracking breakages
For large budgets: data export to BigQuery and SQL reports, predictive attribution and value-based bidding, API integration with a custom-built CRM. Quoted separately.
Who does what
X3RED
- 01Measurement plan and event schema
- 02Analytics, tags and server-side container setup
- 03CRM integration and offline conversions
- 04Specs for your developers and a review of the implementation
- 05An end-to-end test of the path: click → lead → CRM → ad account
You
- 01Access to analytics, ad accounts and CRM
- 02Installing code on your main site from our spec
- 03Service subscriptions on your accounts
- 04Sales keeping deal stages and deal values up to date
Pricing
Tracking & CRM
A one-off project or part of ongoing management
Quoted after the brief
- Depends on your CRM, the number of platforms and what’s already set up
- Price and timeline come in the proposal, 2 business days after the call
Questions
No. We work with yours: HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, amoCRM, Bitrix24 and others. If you don’t have a CRM yet, we’ll help you choose one.
Yes, if your developers provide a webhook or API access. We handle receiving the data and uploading conversions, and we’ll quote it separately.
On the pages we build, yes. For your main website we write the spec and the event specification, your developers implement it, and we check and debug the result.
You do. Analytics, containers, server-side tracking and all subscriptions are set up on your accounts.
Let’s talk about your project
Send a request and we’ll reply within one business day to set up a call. Within 2 business days after the call you get a plan and a proposal with price and timeline.
Get in touch
Or write directly: [email protected] · Telegram · WhatsApp
