Responsibility
One owner for the whole funnel instead of five vendors.
Done-for-you paid acquisition for B2B tech and SaaS
Predictable deal flow from paid ads
We put the whole funnel under one owner: offer, landing page, creative, campaigns and tracking into the CRM. You see what every deal costs and scale what pays off.
- Launch in 4 weeks
- Reporting in revenue: spend → leads → deals → revenue
- First leads within 30 days of launch, or the next month of management is free
Get in touch
For companies with ad budgets from $10,000/mo. Management from $3,500/mo.
- +1,365%MQL in a year · Object First
- −73%Cost per MQL · Object First
- −48%CPL · RingLogix, B2B SaaS
- $10M+Ad spend over two years
Object First: in-house experience. RingLogix: X3RED client.
It’s almost never just the ads
Offer, website, creative, ads and tracking are one mechanism. When one part breaks, everything else suffers. Usually each part belongs to a different team, and nobody owns the funnel as a whole.
Sound familiar?
“We’re getting more leads, but they keep getting worse. The ads are losing money.”
“Every team and every vendor misses deadlines and passes the buck.”
“PPC is too complex, and nobody has a clear answer for how to fix the whole funnel.”
One funnel, one owner
Analytics feeds back into the offer as decisions on how to update the funnel
We dig into the product, the competitors and the deal economics. We shape an offer that holds up in a side-by-side comparison and build a 90-day media plan: channels, budgets, target cost per lead.
We design and build landing pages for each segment and offer. Forms, calculators and chats are connected to the CRM from the start, so no lead gets lost or copied over by hand.
Not one-off banners, but a system of angles and formats: static, video and carousels for each platform. Every week we test new hypotheses and switch off what doesn’t work.
We launch and manage Google Ads, Meta and LinkedIn on one media plan. We optimize every week for cost per qualified lead, not for clicks and impressions.
We set up end-to-end tracking: every lead lands in the CRM with its source, campaign and ad. You can see which click turned into a deal and which didn’t.
A dashboard in revenue: spend, leads, deals and revenue by channel. A weekly call with findings, monthly decisions on the offer and budget, and then the cycle starts again.
Expertise
More than 10 years in marketing, focused on PPC funnels.
Data
End-to-end analytics, market research and a funnel adapted to your customers. Reporting in revenue, not clicks.
Three and a half years and 7,000+ hours inside one funnel
At Object First, a Veeam-ecosystem company founded in 2022 and acquired by Veeam in January 2026, I was responsible for paid acquisition, from the first campaigns to the deal. In the quarter before the deal, the company posted +291% bookings year over year.
My part was the entire PPC channel: strategy, landing pages, creative, campaigns across 6 platforms, 3 continents and 6 languages, lead tracking into Salesforce, and reporting to leadership in revenue, not clicks.
For X3RED clients I do the same at the scale of their budget. I know exactly where a funnel starts losing money as the budget grows, because I went through that growth myself instead of reading about it.
- Managed ad budgets of $1M+/mo
- Ran ads in 10+ countries and 10+ languages
- BA (Hons) Business and Management, University of Essex
- Worked weekly with a billionaire for more than a year
Let’s work together: send a request on the site or message me directly
Object First in numbers
+1,365%
MQL from PPC, year over year
−73%
cost per qualified lead (MQL)
- ×3PPC output at the same cost
- 6 · 3 · 6Platforms · continents · languages
- $10M+Ad spend over two years
- 7,000+Hours inside one funnel
The growth figures above come from the LinkedIn recommendation by Julie Novikova, who managed Alexander’s work at Object First.
Julie Novikova, Object First · read the recommendation on LinkedIn
Different niches, different budgets, one method
+354%Leads
−48%CPL
RingLogix
White-label VoIP platform for MSPs, USA · B2B SaaS
The main website converted hot search traffic poorly. We built a platform demo landing page from scratch and scaled Google Ads, then built funnels across Google, Meta and Bing to capture more than just active demand.
$176→$39CPL in 2 months
ATP.Academy
Pilot training school, Miami, USA
We updated the landing page and set up conversion tracking with deal values in HubSpot. One channel, Google Ads, and record revenue from advertising.
423→3,937Leads a month, within 8 months
GarantDS
Insurance claim disputes, USA
We took over the whole funnel: landing pages, PPC, analytics and A/B tests.
100+ projects in total since 2014. We’ll show you cases from your niche on the call.
What clients say
“…his deep involvement and attitude to the project as his own personal one… When initiative and determination for the sake of the cause are above the desire to please the employer, this is important.”
Vladimir MomentovFounder, DECA Windows
“…the main criteria for choosing a vendor are responsibility, diligence, and initiative… The guys saved me a lot of time… they openly admitted mistakes if there were any.”
Gregory PonomarevCEO, GarantDS“During over 4 years of the cooperation with Alexander, a lot was done… It is the constant editing of marketing materials and advertising that gives a good result… a clear roadmap.”
Denis RayevskiCEO, Etalon Garant“In a month we got: a powerful landing page with excellent conversion, full analytics of our clients, a list of typical problems / pain-points / objections of clients and a list of how to use it in sales.”
Alexey KoltsovCo-founder, Fitme6 parts of the funnel —
what you get
01
Strategy
Analysis of competitors, audience and offers. The offer and a funnel map. A 90-day media plan with target CPLs and scaling stages.
Learn more02
Landing pages
Structure, copy, design, development, integrations, basic SEO, mobile version and page speed.
Learn more03
Creative
A system of angles and formats, consistency with the funnel, copywriting, design, briefs and video scripts.
Learn more04
Ads
Account and campaign build, weekly optimization, hypothesis testing, retargeting, scaling, reporting.
Learn more05
Tracking
GA4 and GTM conversions, server-side events, leads in the CRM with their source, offline conversions from deals, call tracking.
Learn more06
Analytics
A dashboard in revenue: spend → leads → deals → revenue. Reviews of competitors, call recordings and creative, and decisions on updating the funnel.
Learn moreAll six parts are included in the full-funnel plans. If some of it already works on your side, you can order each part separately: all services.
4 weeks from brief
to live campaigns
- Before the clock starts
- Contract and NDA
- Prepayment
- Access
- Brief
- Week 1
- Funnel audit
- Strategy
- Offer
- Funnel plan
- Copy
- Tracking plan
- Week 2
- Creative concepts
- Design
- Copywriting
- Approvals
- Week 3
- Final creative
- Landing page build
- Tracking
- CRM integration
- Week 4
- Campaign build
- End-to-end test: click → lead → CRM → conversion
- Launch
Delays in approvals on your side move the timeline by the same amount.
Who the full funnel is for
A good fit if
- You’re a B2B tech, SaaS or other high-ticket business with a sales team
- Your ad budget is $10,000 a month or more
- Leads land in a CRM and sales is ready to work them
- You want one owner for the whole funnel, not one more vendor
- You’re ready to start within a month
Not a fit if
- You need someone to “just set up ads” cheaply
- Your ad budget is under $10,000 a month
- You need monthly SEO, email marketing or CRO of your main website — we don’t do those
- You want one-off advice or a free audit
Pricing
Start
For ad budgets of $10,000–20,000/mo.
Launch
$4,900
- Strategy
- Landing page
- Full tracking with CRM and offline conversions
- At least 6 creatives
- Campaign build
Management
$3,500/mo
- 1–2 channels plus retargeting
- 6 creatives
- 2 landing page iterations
- Video brief
- Dashboard
- Call every two weeks
- Guarantee
Pro
FlagshipFor ad budgets from $20,000/mo.
Launch
from$7,500
- Strategy with a presentation
- Custom landing page
- 10 creatives
- Full tracking
- Basic SEO
- Up to 2 channels
Management
from$6,000/mo
- 10+ creatives
- Weekly funnel iterations
- Done-for-you video
- New landing pages
- Weekly call
- Dashboard
- Guarantee
Audit & strategy
$3,50010 business days
Credited toward the launch if you sign within 14 days.
Request an auditMinimum management term is 3 months. You pay the ad platforms directly for your ad spend.
Need one service, not the whole funnel? Websites, ads, tracking and the other parts are available separately. More on plans, roles and guarantees is on the pricing page.
Terms and guarantees
Payment
Prepayment before each stage: the audit, the funnel build for the first launch, and each month of management from the day ads go live. 3 months minimum, then month to month.
Results guarantee
First leads within 30 days of launch and/or a lower cost per lead. If we miss, the next month of management is free.
Timeline guarantee
If we miss the launch date through our own fault, the first month of management is free.
Transparency
A fixed fee by tier, not a percentage of ad spend. Reporting in revenue and a decision log for the project.
The guarantees require the agreed budget and replies from your side within 2 business days.
Frequently asked questions
The full funnel starts at $10,000 a month in ad spend: below that it doesn’t pay for itself, and we won’t pretend it does. Single services such as a website, tracking or creative we take on with smaller budgets too.
Yes. Each of the six parts is a separate service: if your offer, website or tracking already works, we take on only what’s missing. The best results still come from a funnel under one owner, and on the call we’ll tell you honestly which of these you need.
That’s usually the case. The question isn’t whether you have people, it’s whether anyone owns the funnel as a whole. If responsibility is spread across three vendors, the results will look exactly like that.
You can, and it will cost less. But the ads will send traffic to your current website, with your current offer and no deal tracking, which is exactly where the money is already being lost.
A week at the start: access, materials, interviews and approvals. After that, a call once a week or once every two weeks, depending on the plan.
Alexander handles strategy, decisions and all meetings. A team of senior specialists does the execution.
We work across US and European time zones, in English and Russian.
They’re yours already: we work in your accounts, you always keep owner access, and everything we build stays with you.
We guarantee the launch date and first leads within 30 days of launch. After that it’s month to month: you stay as long as it makes sense for you.
No. An in-depth funnel review is our Audit & strategy for $3,500, credited toward the launch if you sign within 14 days. In the proposal after the call, you get the main points where the funnel loses money and a plan of work.
Send a request and we’ll reply within one business day to schedule a call. Within 2 business days after the 45-minute call, we send a plan and a proposal: where the funnel loses money, what we’ll do, price and timeline.
Let’s talk about your project
We run a limited number of projects at a time, and Alexander personally oversees each one. Send a request and we’ll reply within one business day.
What happens next
- 01
Reply within one business day
We agree on a call time by email or messenger.
- 02
45-minute call
Your goals, your funnel and what’s on your plate now.
- 03
Plan and proposal in 2 business days
Where the funnel loses money, and a plan with price and timeline.
Prefer to write directly: [email protected]WhatsAppTelegram