Reporting in clicks
Your vendor sends impressions, CTR and cost per click, and “what did a deal cost” goes unanswered.
Service 06 · Analytics & reporting
Reporting in revenue: spend → leads → deals → revenue
A dashboard that shows what each deal costs by channel and campaign. Plus a regular review: what works, what we switch off and where we move the budget.
- Metrics
- CPL, CAC, ROAS, MQL and SQL by channel and campaign
- Cadence
- A call every week or two, a report every month
- Decisions
- A log: what we changed, why, and what we got
When you need it
Budget split by gut feel
It’s unclear which channel pays back, so money is allocated by habit, not by revenue.
Time to scale
Before you raise the budget, you need to know where it will bring deals and where it will just push up cost per lead.
What’s included
Dashboard and report
- A dashboard in revenue: spend, leads, MQL and SQL, deals and revenue
- CPL, CAC and ROAS by channel, campaign and creative
- A monthly report with conclusions and decisions, not just numbers
- A decision log: what we changed, why, and what came of it
Review and decisions
- Calls every week or two, a quarterly review of results and plans
- Competitor review: their ads, landing pages and offers
- A review of call recordings and lead quality together with sales
- Monitoring for tracking breakages, so the numbers don’t lie
Analytics is built on tracking data. If leads and deals don’t reach the CRM and the ad accounts yet, we’ll start with tracking.
How it works
- 01
Data check
We reconcile the numbers in ad accounts, analytics and CRM, and find where data gets lost or duplicated.
- 02
Metrics and dashboard
We agree on what counts as a lead, an MQL and a deal, and build the dashboard on your data.
- 03
Meeting cadence
Calls with conclusions, a monthly report and the decision log.
- 04
Funnel decisions
Analytics feeds back into the offer, landing pages, creative and budgets, and the cycle starts again.
Pricing
Analytics & reporting
Monthly, fixed fee
Quoted after the brief
- Depends on the number of channels, your CRM and how often we meet
- Reporting tool subscriptions are on your accounts
- Price and timeline come in the proposal, 2 business days after the call
Questions
An agency usually reports on its own work: impressions, clicks, conversions in the ad account. We count the business’s money: what a lead, a qualified lead and a deal cost, and how much revenue they brought in.
Yes. An independent view of the numbers is most useful precisely when someone else runs the campaigns. We need read access to your ad accounts, analytics and CRM.
Usually Looker Studio or your CRM’s reports, but we can build it in another tool you already use. The dashboard stays with you.
Access, consistent deal stages in the CRM, and deal values. Without them, the dashboard shows leads but not revenue.
Let’s talk about your project
Send a request and we’ll reply within one business day to set up a call. Within 2 business days after the call you get a plan and a proposal with price and timeline.
Get in touch
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