About

One funnel, one owner

X3RED builds and runs paid acquisition funnels for B2B tech and SaaS. Instead of five vendors, you get one team that owns the path from the ad to the deal in your CRM.

10+Years in marketing
100+Projects
30+Projects in the US
$10M+Ad budget over two years

Why we work this way

Ad budgets rarely get lost inside the ad account. They get lost between the parts: the offer, the website, the creative, the campaigns and the tracking each belong to a different team, and nobody owns the funnel as a whole.

So we take all of it under one owner and measure the result in revenue: what a lead, a qualified lead and a deal cost. If part of your funnel already works well, we take on only the missing part, but we look at the whole chain.

Services

What RED stands for

Responsibility

One owner for the whole funnel instead of five vendors.

Expertise

More than 10 years in marketing, with a focus on PPC funnels.

Data

End-to-end analytics, market research and a funnel adapted to your customers. Reporting in revenue, not clicks.

Founder

Alexander Zhivitsky

In marketing since 2014: he built his first website at 14 and made his first online sales at 18. Since then, more than 100 projects, 30+ of them in the US.

For three and a half years he worked in-house at Object First, a company from the Veeam ecosystem acquired by Veeam in January 2026, where he was responsible for paid acquisition: the whole PPC channel, from strategy and landing pages to lead tracking in Salesforce and revenue reporting to leadership. The numbers from that period are on the cases page.

At X3RED, Alexander leads strategy, key decisions and all client meetings, and owns the result. Delivery is handled by a small senior team in Europe: paid media, design, development.

Managed ad budgets of $1M+/mo
Ads in 10+ countries and 10+ languages
BA (Hons) Business and Management, University of Essex
Worked weekly with a billionaire for over a year

How we work

Fixed price

Priced by plan or by proposal, not as a percentage of ad spend.

Everything is yours

Ad accounts, pages and data are yours from day one. We work in your accounts.

Reporting in revenue

Spend → leads → deals → revenue, plus a decision log: what we changed and why.

Guarantees

On the launch date and on first leads within 30 days of launch, in the full-funnel plans.

Who and where we work with

Clients: B2B tech, SaaS and other high-ticket companies with a sales team
Markets: North America, the UK and Europe
Languages: English and Russian, US and European time zones

“…he is distinguished from others by his deep involvement and attitude to the project as his own personal one. … When initiative and determination for the sake of the cause are above the desire to please the employer, this is important.”

Vladimir MomentovFounder, DECA Windows

Cases and testimonials

Let’s talk about your project

Send a request and we’ll reply within one business day to set up a call. Within 2 business days after the call you get a plan and a proposal with price and timeline.

Get in touch

Or write directly: [email protected] · Telegram · WhatsApp