Service 01 · Strategy & offer

The offer and the media plan come before the first ad dollar

We study your audience, your competitors and your current funnel, shape the offer and build a 90-day plan: channels, budgets, target cost per lead and what counts as a conversion.

Timeline
10 business days after we get access
Price
$3,500, credited toward the launch
Deliverable
An 8–12 page document and a 60-minute presentation

When you need it

Ads don’t pay off

Money has been going out for months, and neither your team nor your agency has new ideas.

New product or market

You’re launching a product, a segment or a country and want to know what a customer costs before you spend the budget.

You’re switching vendors

You need an independent view: where exactly the funnel loses money and what to fix first.

What’s included

Audit

  • A review of the six parts: offer, landing pages, creative, campaigns, tracking, reporting
  • The top 10 money leaks: where you lose money and how much
  • Audience and competitors: their ads, landing pages, offers and prices
  • A tracking check: do leads and deals make it back to the ad accounts

Strategy

  • Offer and value proposition, plus a funnel map: channels → creative → landing pages → events → CRM
  • A 90-day media plan: budget by channel, target CPL and CAC, scaling stages
  • Creative hypotheses: 3–5 angles to start testing with
  • A measurement plan: what counts as a conversion and what each one is worth

How it works

  1. 01 · before kickoff

    Access and brief

    Read access to your ad accounts, analytics and CRM. A 45–60 minute interview about the product, your customers and the numbers.

  2. 02 · days 1–5

    Audit and research

    We walk the funnel from ad to deal and study your competitors and audience.

  3. 03 · days 6–9

    Strategy and media plan

    Offer, funnel map, budgets, hypotheses and the measurement plan.

  4. 04 · day 10

    Presentation

    60 minutes: what we found, what we’ll do, in what order and what it costs.

Price

Example: it wasn’t the ads

1 weekto first deals after the relaunch

SkyEagle

Helicopter tours, Miami, US

A month of ads brought plenty of leads from hot traffic and not a single deal: people didn’t respond. We rebuilt the offer and positioning, made a landing page that set realistic expectations and gave people easy ways to get in touch, and relaunched the ads. Deals came in the first week, and the ads are profitable.

All cases

Questions

No. A deep review is 10 business days of senior specialists’ work, and it can’t be done well for free. The full amount is credited toward the launch if you continue with us within 14 days.

Let’s talk about your project

Send a request and we’ll reply within one business day to set up a call. Within 2 business days after the call you get a plan and a proposal with price and timeline.

Work with us

  1. 01Reply within 1 business day
  2. 0245-minute call
  3. 03Plan and proposal

Work with us

Call · 45 minutes

Loading the calendar…