Service 04 · Paid ads management

Ads managed for deals, not clicks

We build the accounts and campaigns, optimize every week, test hypotheses and scale what brings deals. Every decision goes into the decision log, and results are reported in revenue.

Channels
Google, Microsoft, Meta, LinkedIn, and others as the task requires
Launch
14 days after the plan is approved
Fee
Fixed, not a percentage of ad spend

When you need it

Ads are losing money

Several quarters in a row, and your vendor has run out of fresh ideas.

Your agency is asleep

They charge a lot, give the project little time, and everything moves unacceptably slowly.

You’ve outgrown your vendor

You need someone who will set up the processes and reliably take paid ads off your plate.

What’s included

Build

  • An audit of your current ad accounts and of which conversions they count
  • Account and campaign structure, audiences: remarketing, lookalike, interest-based
  • Keywords and negative keywords, ads and extensions
  • Conversions and their values, enhanced conversions, automated rules

Management

  • Weekly optimization: bids, budgets, negative keywords, placements, creative
  • Hypothesis tests every month, plus retargeting
  • Scaling by plan, into the channels and campaigns that bring deals
  • A decision log, a monthly report with conclusions, and regular calls

Without a landing page and tracking, ads send people to where the money is already being lost. So at the start we check whether leads and deals make it back to the ad accounts, and if they don’t, we propose tracking and a landing page.

Launch in 14 days

  1. Before kickoff

    Access and plan

    Contract, access to ad accounts and analytics, an approved work plan. The clock starts when the plan is approved.

  2. Days 1–5

    Materials

    Ads, creative, campaign structure.

  3. Days 6–8

    Approval

    You approve the copy and creative.

  4. Days 9–11

    Campaign build

    Campaigns, audiences, budgets, conversions.

  5. Days 12–14

    Testing and launch

    We check tracking with test leads and go live.

Delays in approvals on your side move the timeline by the same amount.

Terms

Examples

$176→$39CPL in 2 months

ATP.Academy

Pilot school, Miami, US

One channel: Google Ads. We updated the landing page and set up conversion tracking with deal values in HubSpot. Record revenue from ads.

+354%Leads
−48%CPL

RingLogix

White-label VoIP platform for MSPs, US · B2B SaaS

We scaled Google Ads, then built funnels in Google, Meta and Bing to capture more than just active demand.

All cases

Questions

Ideally $10,000 a month or more in ad spend. If your budget is smaller, let’s discuss it on a call: sometimes it makes more sense to start with one channel and get it to pay back.

Let’s talk about your project

Send a request and we’ll reply within one business day to set up a call. Within 2 business days after the call you get a plan and a proposal with price and timeline.

Work with us

  1. 01Reply within 1 business day
  2. 0245-minute call
  3. 03Plan and proposal

Work with us

Call · 45 minutes

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